LickiMat was initially designed by vets to help your dog feel less anxious when you left home. It has since evolved to do so much more: slow feeding with all types of food, training aid, crate training aid, raw food dispenser and all-round food and snack enrichment enabler. The LickiMat challenges your dog or cat to lick in order get the reward that has been spread onto the LickiMat. This results in a lot of licking, a lot of interest and fun! The licking action also produces endorphins that soothe and calm your pet, and it is now recognized as a leading anti-anxiety tool.